He's Every Sales Manager's Best Friend

Sales All Stars Staff Report

Jesse Hopps believes that "having the 'self-confidence' to take calculated risks" is what separates CEOs from middle managers. Within seconds of sitting down with Hopps, it becomes apparent that this belief resonates deeply with the charismatic 25-year-old president of Demand Metric, a rapidly-growing online sales & marketing advisory firm with offices located in Toronto and Vancouver .

(Demand Metric's Toronto Office)

After only one year in operation, Demand Metric employs and contracts over two dozen research analysts, consultants, and salespeople, and has closed deals with more than 150 clients and 550 paid-subscribers, most of whom generate annual sales in the range of $25 million to $500 million. These clients span a number of industries, from popcorn machine-makers to aerospace companies making chips for the B2 Stealth Bomber.

Hopps and his team demonstrate how clients use their inexpensive, subscription-based service to save time and impress their superiors by leveraging concise best practices and 150 practical tools in the areas of marketing, sales, strategic planning, product management, leadership, and most importantly, performance measurement (which most companies struggle with).

 

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